CASE STUDY
How The Glow Bar Increased Bookings and Engagement with AI Solutions
Discover how tailored AI-powered strategies helped The Glow Bar streamline operations, boost customer engagement, and drive measurable growth.
The Glow Bar Ldn is a luxury, boutique beauty clinic nestled in the heart of the City of London. Opening in 2020, The Glow Bar Ldn offerings nails, face and body treatments for all.
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Before
The Challenges
Inconsistent
Social Media
Limited time and resources to create consistent, engaging posts
Manual Processes
Lack of automation made customer communication time-consuming
Minimal Visibility
SEO efforts were not leveraged, resulting in limited organic traffic
During
How We Helped
We implemented a comprehensive AI-powered marketing strategy tailored to The Glow Bar’s needs, focusing on automation, content optimisation, and growth.
AI-Powered Email Marketing
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Automated welcome emails, appointment reminders, and re-engagement campaigns.
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Designed mobile-friendly email templates to reflect the salon’s brand.
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Conducted A/B testing to improve open and click-through rate
Social Media Content Strategy
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Created a library of 20 custom posts with AI-generated captions and branded graphics.
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Developed a 4-week content calendar to ensure consistent posting.
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Provided insights on audience engagement and hashtag strategies.
SEO-Driven Content Creation
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Optimised website copy to highlight key services.
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Published two blog posts targeting high-intent keywords like "best nail salon near Houndsditch."
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Refreshed on-page SEO elements, including meta descriptions and headers.
AI-Generated Brand Lifestyle Assets
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We created all brand lifestyle assets used in the website redesign using MidJourney AI.
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These assets, including images and graphics, aligned with The Glow Bar's aesthetic and tone, delivering a professional and modern look across all digital touchpoints.
Get Started Today!
Let us help you transform your business with tailored AI solutions. Contact us today for a free consultation plus a free AI marketing audit!
Key Takeaways
Why It Worked
Automation Saves Time: Email campaigns ran seamlessly, freeing up time for the team to focus on clients.
Consistency Builds Engagement: A planned and AI-driven approach to social media improved customer interaction.
SEO Drives Results: Targeted content boosted visibility and attracted new customers.
AI-Generated Brand Assets: Custom lifestyle images aligned with the brand’s identity, ensuring a cohesive online presence.
After